ANWB - Eropuit

Client

ANWB

Category

Sports

Date

October 15, 2021

Technologies

iOS, Swift, Objective-C

Overview

The ANWB Eropuit App is a trusted companion for outdoor enthusiasts, providing users with curated bike and walking routes across the Netherlands. To enhance the user experience and drive member engagement, ANWB sought to improve several key areas within their app, including route navigation, member-exclusive discounts, and the user dashboard.

Working closely with ANWB, we delivered improvements that simplified route exploration, personalized the dashboard experience, and made it easier for users to discover nearby deals and discounts at affiliated locations. These upgrades boosted the app’s overall usability and member satisfaction.

• Dashboard Clutter: The dashboard needed a redesign to allow users to easily find bike and walking routes categorized by difficulty, distance, and location.
• Map Navigation: Users required better functionality in the map section to quickly find routes based on their current vicinity.
• Exclusive Deals and Discounts: Members needed an intuitive way to discover nearby deals at affiliated cafes and stores as part of ANWB’s loyalty program.
• Enhanced User Experience: The app needed to balance its wealth of information with simplicity, ensuring users could quickly access the features they valued most.

We focused on user-centric improvements that provided a smoother, more enjoyable experience for ANWB app users.

1. Dashboard Redesign

   We revamped the dashboard to offer an intuitive, visually appealing layout that categorized bike and walking routes based on user preferences:
   • Route Categorization: The routes were organized into easy-to-navigate categories such as distance, difficulty level, and type (bike or walking). Users could quickly select the type of adventure they wanted to embark on.
   • Personalization: The dashboard dynamically recommended routes based on the user’s location and previous selections, improving relevance and engagement.

2. Map Section Enhancement

   We implemented a robust filtering system that allows users to sort products by categories like price range, dietary preferences (e.g., vegan, gluten-free), and availability. This gave users more control over their shopping experience, reducing frustration and improving satisfaction.
   • Proximity-Based Routes: Using GPS data, users could now see routes near their location with clear visual markers on the map.
   • Improved Map UI: The map was redesigned to be more user-friendly, with clearer markers and an easy-to-use interface that allowed users to filter routes based on distance from their current location.

3. Overall UX Improvements

   We focused on making the entire app experience more fluid and enjoyable:
   • Simple Navigation: Whether users were looking for a route or a nearby discount, the navigation experience was streamlined to require fewer steps.
   • Performance Optimization: We ensured the app ran smoothly across both iOS and Android devices, providing a consistent and fast experience for users.

Results

Our work on the ANWB Eropuit app resulted in key improvements in user experience and engagement:

• Simplified Route Discovery: The new dashboard made it easier for users to find and explore routes, leading to increased usage of the bike and walking route feature.
• Enhanced Member Engagement: By integrating member-exclusive deals into the app’s map section, ANWB saw an increase in member engagement and interaction with affiliated businesses.
• Better Navigation and Usability: The redesigned map feature helped users explore routes and deals in their vicinity, making the app a more valuable tool for outdoor adventurers.
• Increased App Usage:The simplified dashboard and enhanced functionality encouraged more frequent app usage, leading to better user retention and satisfaction.

Conclusion

By improving the dashboard layout, enhancing the map-based navigation, and integrating exclusive member deals, we helped ANWB elevate their mobile app to provide a more personalized and engaging outdoor experience for their users. These improvements not only enriched the user journey but also reinforced ANWB’s commitment to delivering valuable benefits to their loyal members.