Albert Heijn App

Client

Albert Heijn

Category

Shopping

Date

June 15, 2022

Technologies

iOS, Swift, Objective-C

Overview

Albert Heijn, one of the largest supermarket chains in the Netherlands, needed to enhance the user experience of their online supermarket mobile app to cater to the growing demands of their customers. As part of their goal to boost in-app sales and improve customer retention, Albert Heijn sought to provide a smoother, more personalized shopping experience.

We partnered with Albert Heijn to deliver key improvements to their product search functionality, detail pages, search filters, promotions, and personalized shopping lists. These improvements have helped drive user engagement and significantly contributed to their goal of increasing in-app sales.

• Improving Product Discovery: Customers struggled to find the products they were looking for quickly and efficiently.
• Enhancing Product Detail Pages: Product details were not displayed in a way that facilitated easy decision-making, leading to lost opportunities.
• Refining Search Filters: The lack of effective filters made it difficult for users to narrow down product searches, especially when navigating a large inventory.
• Boosting Promotion Visibility: Promotions were underutilized, and users weren’t aware of discounts or offers relevant to their shopping habits.
• Personalized Shopping Lists: Users had no way to easily create and maintain personalized shopping lists tailored to their frequent purchases.

Through our development and UX design expertise, we delivered targeted improvements across the app:

1. Advanced Product Search and Detail Pages

   We revamped the product search functionality to provide faster, more accurate results. This included:
   • Search Suggestions: Offering real-time suggestions based on popular items and the user’s shopping history.
   • Enhanced Product Pages: We redesigned the product detail pages to showcase key information such as pricing, nutritional facts, and availability. The layout made it easy for customers to decide on purchases, leading to improved conversion rates.

2. Refined Search Filters

   We implemented a robust filtering system that allows users to sort products by categories like price range, dietary preferences (e.g., vegan, gluten-free), and availability. This gave users more control over their shopping experience, reducing frustration and improving satisfaction.

3. Optimized Promotions and Discounts

   To boost sales, we made promotions more visible and accessible throughout the app:
   • Tailored Promotions: Based on user behavior and purchase history, promotions were personalized and displayed prominently in the app. Users were notified of relevant deals, leading to increased engagement with special offers.

4. Personalized Shopping List Integration

   We helped Albert Heijn introduce a personalized shopping list feature that allowed users to create, save, and manage lists based on their shopping preferences and previous purchases. This feature provided a more convenient experience for returning customers, encouraging repeat purchases and increasing loyalty.

Results

Our work with Albert Heijn resulted in significant improvements in both user engagement and sales:

• Increased Product Discovery: Enhanced search and filtering options made it easier for customers to find exactly what they needed, leading to more purchases per session.
• Higher Promotion Engagement: Personalized promotions led to a notable increase in customers taking advantage of special offers and discounts.
• Boost in Repeat Purchases: The introduction of personalized shopping lists streamlined the shopping process for repeat customers, leading to higher customer retention rates.
• Improved Conversion Rates:Redesigned product detail pages simplified decision-making, directly contributing to a boost in sales.

Conclusion

By enhancing the product search and filters, optimizing product detail pages, and integrating personalized shopping lists and promotions, we helped Albert Heijn achieve their target of boosting in-app sales and improving customer experience. Our partnership with Albert Heijn underscores our ability to provide end-to-end mobile app solutions that drive real results in highly competitive markets.